Marketing,
treated like engineering.

The operator

I'm Serdar Agdere — founder of outfight, a marketing engineering company in the Netherlands. My work sits where marketing, data and tech collide: performance marketing with an engineer's toolkit. Growth you can't measure is luck wearing a suit.

What this space is

marketingengineer is a personal space — essays, teardowns and field notes on treating marketing like engineering. Not an agency and not a service: a body of knowledge, built in the open. What works, what broke, and the system that made it repeatable.

outfight

outfight is the company behind this notebook: marketing engineering for brands that want their growth instrumented, not guessed — performance marketing, tracking infrastructure and AI-assisted operations under one roof. The notebook stays personal; the client work stays with outfight.

Visit outfight.nl ↗

• AI inside the ads workflow — bidding, creative, QA
• server-side tracking as the default, not the upgrade
• GEO — getting brands cited by AI answers
• building outfight in the open

No forms, no funnels.

Email works. Tell me what you’re building — or what broke.